Users will soon have a fresh option that allows them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the service disclosed that it presently contains over 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the following weeks before a global release. This advancement comes amid a surge in AI content, fueled by new video-generation tools.
The Broader AI Trend
Recent reports that almost one in 10 of the most rapidly expanding video streams on a competing service only show clips produced artificially. A large amount of this material is classified as low-quality AI content, a label for substandard, mass-produced content that is typically nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, including AI artwork to science explainers, and we want to provide users the option to adjust the amount of that, according to their own likes,” stated a spokesperson.
Scale of AI Content
TikTok disclosed that there are presently 1.3 billion videos on its app identified as AI-generated. Collectively, more than 100 million pieces of content are added to the app each day, making clips made by AI a limited percentage of its complete catalog.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI content they view by accessing the topic control feature in the application and selecting AI-made media. Additional categories that currently be adjusted under the filter include politics, clothing, aesthetics, and movement.
Content Labeling and Policies
The platform’s guidelines oblige creators to label lifelike artificially created content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any believable artificial content that is without a tag can be taken down under its user guidelines.
Furthermore, the platform will henceforth add an “AI-made” tag to content produced via its built-in AI features, or identified by an collaborative effort for identifying AI-generated material. This measure is intended to help prevent users from attempting to evade the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2m educational fund for professionals and institutions to create learning resources about responsible artificial intelligence. This program will assist charitable organizations focused on training computer science.
Moderation Strategy
The platform has justified its moderation strategy, amid controversy over proposals to make redundant numerous content moderators in Britain. The company is set to reduce hundreds of positions in its user protection division in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.
A senior executive explained that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most harmful content before it is viewed by humans. TikTok stated a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is proving valuable work at speed.”
